Goal: Backstop 10,000 Restaurant Jobs

Thrive & Grow Restaurant Grant

Southern California Food & Beverage will establish the “Thrive & Grow Restaurant Award” which awards restaurants who deserve a spotlight for exceptional food & experiences and/or restaurants that are struggling to reach their goals. The grant is a mechanism to back-stop restaurants in need, by awarding them resources such as media, influencers, public relations, dedicated events, resources and cash.

60% OF RESTAURANTS FAIL IN THE FIRST YEAR, 3X MORE THAN ANY OTHER SMALL BUSINESS SECTOR. WE LOOK TO HELP CHANGE THAT STATISTIC AND HELP RESTAURANTS THRIVE & GROW.

Restaurants In Our Network

HELP OUR MISSION

WWW.SOCALFOODANDBEVERAGE.ORG

LET'S SAFEGUARD 100,000 RESTAURANT JOBS TOGETHER

200+

Restaurants in Network

15,000

Subscribers

3 REGIONS

Orange County, Los Angeles, San Diego

501(C)(3)

Nonprofit

Our Events

Our Events are backed by an established media network built over years of producing food week events across Southern California and establishing strong relationships with our network. Our last event generated over 2.2 million broadcast impressions across major TV outlets alone.

Email Subscribers

0 K

Impressions

0 K+

Cable & Publication Views

0 M+

Attendees

0 K+

KTLA5 + GOOD DAY LA

750,000

ABC7

500,000

UNIVISION

400,000

SPECTRUM NEWS

300,000

CBS NEWS / KCAL

112,000

NBC SOCAL

100,000

CALO NEWS + YAHOO

100,000

SOCIAL MEDIA

IG – TikTok – FB – Organic + Paid

500,000K+

EMAIL SUBSCRIBERS

Direct Subscriber List

15,000

INFLUENCERS & AFFILIATE NETWORK

Local Lifestyle Accounts

ACTIVE

YELP PARTNER INTEGRATION

Collabs, Featured Restaurants, Yelp Email Blast

ACTIVE

PRESS RELEASE & EDITORIAL COVERAGE

ACTIVE

SOCAL FOOD & BEVERAGE LEADERSHIP

Leysla Rubino

EXECUTIVE DIRECTOR

Leysla is a well-known publicist in Southern California but got her roots in the restaurant industry. Her family had a restaurant in Washington State. She watched first hand the struggles involved in the business. Her mission now is to help others where her family once struggled.

Joe Rubino

CREATIVE DIRECTOR

Joe had his first job in a pizzeria, and his second job in an ice cream shop – both of which planted a seed for his passion to now help the SoCal F&B mission. As a world renowned creative director and technologist, Joe helps drive the ideas and creative vision to support the restaurants in the SoCal network and beyond.